A “playbook” for circular innovators from our inspiring colleagues at the Share Reuse Repair Initiative in B.C.

“A global transformation is underway in people’s attitudes towards “stuff”. Leading edge consumers are at the forefront of a separation between purposeful versus excessive consumption. ​The ‘Stuff in Flux 2’ report explores how leading edge consumers are shaping mass market opportunities for circular ‘stuff’ in Canada, today and over the next 3-5 years, with comparisons to US and global markets.  Use these insights to inspire circular innovation for your brand and future proof your business.” Check out Stuff in Flux 2

We reference this all the time in our work! It’s critical to understand how people’s identities and interest shape the way they participate (or don’t) in circular activities. This research conducted by One Earth Living is illuminating! Motivations for Lighter Living Action

Developed by Sitra and UBC Sauder School of Business professor Katherine White – another go to for insights on how to communicate with the public about circular activities. Learn more about the SHIFT Framework

Fascinating multidimensional study! 

ResourcefulME is a multi-year research project designed to explore the social, environmental and economic value of Maine’s vibrant reuse economy.  From road-side flea markets and high-end antique stores, to Uncle Henry’s circulars and church thrift shops – signs of Maine’s tradition of reuse are hard to miss. Using a unique combination of in-depth, on-the-ground conversation with folks across the state, archival research and spatial economic modeling we aim to learn more about the historical construction, contemporary relevance, and future potential of second-hand economies in Maine.

See the current report and past studies. This was the foundational work inspiring Washington’s own forthcoming report!